The Key to making a Great Decision Every Time

How do we know when to take that leap make an important decision: either “go” or “no go”?

For most of us it’s torture and then guilt and many false starts wasting time and vibrational, psychological and emotional energy.

Here’s a foolproof way to make sure you’re making the right decisions in the right way so that you take the right ones and avoid the wrong ones that won’t work anyway (because they scare you subconsciously, fear attracts failure).

First get down to what the worst case scenario of the decision is. Most of us don’t want to go there, we don’t want to worry about that or don’t want to focus there but the fear ends up running us. Be 100% honest with yourself most of us sugar coat with ourselves, “It will be fine” is not a powerful strategy.

Here’s an example from my life to apply this: I had to do a book signing yesterday and I was little nervous about it, as it was the first time I do this sort of thing. So I thought about the worst case scenario. In my case, the worst case scenario was “I won’t sell one book at all I was a complete  failure and I was never invited back to the store that invited me and worse than that, they would’ve maybe sent an email to head office or other stores to avoid me.” 

Now yes it that was very scary for me but I knew that I had to learn how to do this and this is a new channel for me (book signings at stores) and I I was prepared to fail miserably at it.. The mistake most people make at this point is not digging deep enough and really going to worst-case scenarios. For example if you’re about to launch a new product what’s the worst case scenario? Most marketing people tell you: “the worst case scenario is that we will sell 50% of what our target is.” We need to dig deeper.

  Here is my first book store signing sale!

That’s not really the worst case scenario, it’s too rosy. The absolute worst case scenario is: you spend months developing the product spending on its development, packaging, making sure the packaging is good and then you fill up your warehouses with the product, you promote it and not one item sells. That is the absolute worst thing that could happen.

That’s why they’re called worst-case scenario not medium-case scenario but most people are afraid to look at the absolute worst case because they think it looks like a failure. Failure is and not admitting what the worst case is possible.

Counter-intuitively perhaps, once you’re really really comfortable that is the absolute worst thing that could happen including impacts to your reputation, your cash flow and your ego then comes the fun part: What is the best case scenario?

So in my case the best case scenario was that I would hit it out of the park and sell over 20 books at my book signing and impress everybody, feel great make, make some money and impress the store and have them send a letter to head office or other store say how great I was.

Now obviously the reality is somewhere in between the two of those but most the time our minds won’t allow us to go to the worst case scenario. If you’re still okay with the worst case scenario happening in terms of your growth, in terms of the opportunity that it presents and you’re okay with that then you can definitely say: “Let’s do this thing and put all of your horsepower (intellectually psychologically) and your belief that it’s going to work and just do it with all your passion (#2 on the Emotional Scale). Once you confront the fear, you break through and can succeed.

Just to wrap things up in my personal example I didn’t end up selling the 20 books. But I didn’t also end up selling zero books either.
I sold somewhere in between those two numbers . But it went well, I was happy the way I was dealing with people and I had fun.

The store Customer Experience Manager was happy and we are discussing doing a book writing workshop. The result was better than my best case scenario actually in this case.

I would like to take this opportunity to thank Cheri Gibson from Indigo Books Milton. She was absolutely a superstar yesterday helping me feel great having a great first day signing and was incredibly supportive in and allowing me to to learn this and helped me shine. So I’m really appreciative of all of her support. If you’re in the Milton area, drop in and go say hi to Cheri. She’s probably one of the best customer Experience Manager’s I’ve ever met.

For all your great projects, go to the worst-case scenario, keep digging make sure it’s as bad as it can be. Then look at the best case scenario and then if you can handle the worst case scenario pull the trigger do it and never look back. Just do it, remember a good decision today beats a great decision next week all the time. You get the benefit of time and experience of doing it.

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